At TGN Racing simulators we believe that our simulator business is all about helping brands to use our simulators as Experiential Marketing tools.
Experiential Marketing is more than simply “event marketing/entertainment”. It is about engaging consumers, allowing them to experience something unique, fun and aspirational while stimulating positive emotions.
This then creates the ideal opportunity for a fresh connection between a brand and consumer. These are the sort of connections that will lead to increased sales and brand loyalty.
At every event we bring our extreme brand of experiential marketing to hundreds of consumers country wide.
It means, for the first time in their lives, an experience in a simulator that pro drivers use for practice – complete with all the thrills and spills, excitement and sense of accomplishment.
The benefit for our brand clients is they communicate their message to consumers while they are in a heightened state of excitement, ensuring they remember the experience and the brand that brought it.
We’ve been providing our style of experiential marketing service for over 6 years to companies like Porsche, Shell, Ferrari, Dell, BMW, Pirelli, VW and Castrol, just to name a few.